7 Best Video Prospecting Tools for Sales Pros in 2024

Video selling can be used at every step of the sales process, from cold outreach and sending proposals through to upselling, cross-selling, and ongoing customer support.

What’s more, studies show that when done correctly, video prospecting outperforms plain old text-based email outreach. For instance, a 2023 report by Vidyard found that using video for outreach boosts response rates for more than 60% of sales reps.

In this post, we review seven video prospecting tools that can help you delight your prospects, scale outreach, and empower your entire team to reach their sales goals.

What are the best video prospecting tools?

We looked at a wide variety of platforms, comparing features, pricing, and overall user sentiment. Here are our top picks for video-based outreach:

• Hippo Video
• Dubb
• Bonjoro
• Berrycast
• Reachout AI
• Vidyard
• Drift

Hippo Video

Hippo Video is an AI-powered sales video prospecting software for sales reps and teams. It lets you create personalized B2B videos in just a few clicks.

The tool’s superpower is that it lets you quickly personalize multiple elements of a video – including text, images, CTAs, graphs, website demos, and audio – for each of your prospects, making video campaigns truly scalable.

For example, using the Humanize AI feature, you can upload a prerecorded sales video and a CSV file to greet each of your contacts by name in a realistic manner.

Using the AI Avatars feature, you can create an AI clone of your face or choose from a wide range of ready-made AI presenters. Once you’ve added your script or written it with the built-in AI, you can optionally upload a voiceover and your avatar will lip sync it.

Hippo also lets you record your screen, webcam, or mic (or screen + webcam) anywhere on or offline. The easy-to-use video editor lets you mark up and add interactive elements to your videos, such as CTAs, forms, surveys, and polls.

Highlights

• Web, desktop, and mobile apps and Chrome extension
• Read from teleprompter
• Easy-to-use video markup and editing tools (works like a Word document – simply delete unnecessary words)
• Auto-remove filler words
• Auto-generate subtitles in multiple languages
• AI-powered script generator
• Sales page and video templates (for example, choose a template featuring your prospect’s LinkedIn profile as the video background)
• Integrates with top sales tools like Hubspot, Mailchimp, Salesloft, Outreach, and LinkedIn
• 250 voice options in 140+ languages
• Track video opens, clicks, engagement, and responses

Pricing

• Free: No credit card required. 50 videos per month.
• Pro: $30 per month per user (or $20 per month billed annually).
• Teams: $75 per month per user (or $60 per month billed annually).
• Enterprise: $80 per month per user billed annually.

Dubb

Dubb is a suite of video creation, distribution, and tracking tools made especially for growing sales teams. It automates the entire process of creating and broadcasting video campaigns across email, SMS, LinkedIn, social media platforms, and other channels. You can use Dubb’s CRM or integrate your own.

With Dubb, you can record anything you can see from your screen, webcam, or mobile device, including your browser, PDF documents, PowerPoint presentations, and more.

In addition, Dubb offers AI tools for writing sales copy, converting text into video, and giving you real-time suggestions to help you improve your video dialogue and maximize conversions.

Highlights

• Automated workflows and drip sequences
• Assign roles to team members and track progress
• Integrates with LinkedIn, YouTube, Hubspot, Salesforce, and more
• Virtual backgrounds/blur your background
• Branded landing pages
• QR codes help drive conversions from mobile phone and print materials
• Read from teleprompter
• Create scripts with your team
• Editable email templates
• Live reporting and detailed analytics

Pricing

• Starter: Free. 10GB storage and 100 SD videos.
• Pro: $59 per user per month, or $42 per month billed annually.
• Pro Plus: $129 per user per month, or $90 per month billed annually.

Dubb offers a 7-day free trial with no credit card required.

Bonjoro

Bonjoro is a video messaging platform with a set of prospecting tools for sales professionals and teams. It lets you record quick, personalized video messages to send to prospects, leads, and customers on the fly.

The platform offers over a thousand integrations, including top CRMs and sales tools. By connecting your CRM, you’ll get notified whenever someone signs up, subscribes, or asks a question, so you can quickly surprise them with a personalized video message.

You can also send videos to your prospects based on tags, custom properties, or deal stages in your pipeline.

Bonjoro makes it easy to add call-to-action buttons to your videos, link your booking form, or embed demo video thumbnails on your website, always prompting your prospects to take the next step.

Using Bonjoro’s team collaboration features, you can easily assign leads to the right sales reps based on your prospects’ product usage, timezone, and other criteria. The platform tracks everything, including open, watch, and click rates.

You can also compare how different video templates perform, so you can share top-performing templates and maximize close rates for your entire team.

Highlights

• 1000+ integrations, including Hubspot, ActiveCampaign, Mailchimp, Zapier, and Pipedrive
• Record your webcam or screen and send videos from desktop or mobile
• Quickly personalize messages with custom fields from your CRM
• Send a video message whenever you get a new lead or inquiry
• Customizable video templates
• Group videos
• Assign tasks to team members
• Personally greet customers while they’re visiting your site
• Share or embed video anywhere, including email, CRM, LinkedIn, or your website
• Collect and publish video testimonials

Pricing

• Free: Get access to video messages and unlimited screen recording. However, you can’t brand your videos or add CTAs.
• Starter: $25 per month (or $15 on the annual plan).
• Pro: $39 per month (or $29 on the annual plan).
• Grrrowth: $99 per month (or $79 on the annual plan).
• Company: $499 per month (or $399 on the annual plan).

Bonjoro has a 14-day no-credit-card free trial.

Berrycast

Berrycast is a screen recording and video prospecting platform for recording, editing, and sending video messages to prospects, clients, and colleagues.

Using the platform, you can create sales pitches, product demos, and video proposals. You’ll get an automated email alert whenever a prospect views your video.

Berrycast recently added an AI meeting notes feature, which records, transcribes and summarizes your conversations.

Highlights

• GDPR, HIPAA, and CCPA compliant
• Desktop screen recorder app works on Windows and Mac
• Integrates with top tools
• Record videos or screencasts
• Brandable templates
• Customizable domain names
• Add CTAs to videos
• Send video emails via Gmail, Google Workspace, Office 365, Teams, Slack, and Asana
• Download video or share link anywhere
• Video editing tools included

Pricing

• Starter: $16 per month ($192 per year).
• Professional: $18 per month ($216 per year).
• Enterprise: $29 per month ($348 per year).

Berrycast offers a 14-day free trial with the option to extend the trial for another 14 days. No credit card is required.

Reachout AI

Reachout AI is AI video prospecting software that lets you record a video once and generate thousands of videos in minutes, tailored to each of your contacts. You can use it to transform long emails into personalized videos, send customized offers, upsell existing customers, or send abandoned reminders.

To use the tool, simply type in your script and personalize it with custom fields. Then choose from one of Reachout’s AI presenters or upload a photo of yourself to clone your own face. For maximum realism, you can also upload a voiceover of yourself or a voice actor.

Optionally, you can take a prerecorded video of yourself and personalize it by importing a CSV file or data from your CRM. Then select the words you want to personalize, and Reachout will dub your changes into the video using the power of voice cloning, natural lip sync, and real-media blending.

Highlights

• 5000+ photorealistic AI faces and 300+ voices
• Custom backgrounds
• Integrates with top email providers and CRMs, including Zapier, Hubspot, Salesforce, and Mailchimp
• Personalize your video thumbnails
• Custom domains and landing pages
• Change text to video in 50+ languages
• Text-to-speech integrations let you use voices from ElevenLabs, Play.ht, etc.
• Display your prospect’s website or LinkedIn as the background
• Track video plays, button clicks, and conversions
• Get access to a database of millions of verified B2B leads

Pricing

Reachout is currently available for a one-time payment of $249.

Vidyard

Vidyard is an AI-powered suite of tools for sales and marketing teams that need to create, host, and manage all their sales videos in one place.

You can use it to record personalized video messages and screencasts and create AI-generated video scripts that are tailored for each prospect.

Vidyard also offers digital sales rooms – a sales enablement tool designed for easier collaboration between stakeholders throughout the sales cycle.

Highlights

• Create, host, and share personalized video messages, demos, webinars, pitches, and proposals
• Send videos via email, LinkedIn, Hubspot, Salesloft, Outreach, and more
• AI-generated video scripts
• Detailed video analytics
• Digital sales rooms let you manage videos, documents, and other resources for every deal in one space
• Automated outbound prospecting powered by AI

Pricing

• Free: 25 videos (however, you can’t add your branding). No credit card required.
• Pro: $29 per month (or $19 per month billed annually).
• Plus: $89 per month (or $59 per month billed annually).

Drift

Drift is an AI-powered buyer engagement platform for SMBs and enterprises. It packs a large suite of conversational selling tools designed to engage your prospects, book more meetings, and increase productivity per rep.

Using Drift’s video prospecting tools, you can create personalized videos and send them to your prospects via email, chat, and LinkedIn message. The mobile app lets you create videos and chat to your prospects on the go.

Highlights

• Create and send personalized prospecting videos and GIFs via email, chat, and LinkedIn
• Get real-time notifications when a prospect engages through chat or video
• Custom chatbots
• Automating meeting scheduling
• Instantly engage prospects with conversational landing pages (CLPs)
• AI-powered engagement score shows sales reps which accounts are most likely to convert
• Get alerts when high-value accounts are on your website and connect with them in real time
• 50+ integrations, including, Zapier, Outreach, Salesforce, Slack, and Salesloft

Pricing

Drift’s pricing plans start at $2500 per month billed annually.

What is sales video prospecting software?

Video prospecting platforms are sales solutions that leverage the power of video content to foster conversational selling, increase engagement, and boost conversion rates.

Today’s video sales platforms often include features such as:

• Webcam and screen recording
• Video editing and hosting
• Custom fields
• Call-to-action buttons, two-way communication, and real-time engagement
• Sales pipeline/CRM
• Team collaboration
• Multiple distribution options, including email, social media platforms, websites, and custom video landing pages
• Integration with top marketing and sales tools
• Detailed analytics

Many modern platforms also leverage AI technology to help you send personalized video messages at scale. For example, here are a few things you can do with today’s AI-powered software:

• Auto-generate high-converting sales scripts.
• Upscale video.
• Choose from photorealistic AI presenters that lip sync your sales script in multiple languages.
• Automatically transcribe, subtitle, or translate videos.
• Create an AI clone of your face and voice.
• Dub your prospects’ information into pre-recorded videos in bulk – for instance, making it appear as though you’re greeting each of your contacts by name.
• Get smart insights on which prospects are ready to buy.

How to make a sales prospecting video in 6 steps

1. Define your objective.

Clearly articulate the goal of your video, whether it’s introducing a product, addressing pain points, or simply making a personal connection with your target audience. This will serve as your guide at every step of the video creation process.

2. Create the script.

Develop a concise and engaging script that directly serves your original goal. Today, this can be accomplished with the help of AI writers.

3. Add personalization.

Use personalization features whenever possible to tailor your message to individual prospects. Although traditionally this step had to be done at the time of recording the video, today’s AI technology makes it possible to add in personalization post production.

For example, if you have a pre-recorded sales video, you can use an AI dubbing tool to address each of your contacts by name after uploading a CSV file or connecting your CRM.

4. Record the video.

You have a variety of options for recording your outreach videos. You can use your webcam or mobile device to record a talking head video, or you can use screen recording software to create a product demo.

In addition, some software tools let you choose from a diverse selection of AI presenters to lip sync your script. The most advanced AI tools are capable of cloning your likeness and voice, so you don’t even need to be on video at all if you don’t want to.

5. Add visual elements.

Strategically placed and appealing visuals convey high production value and professionalism. They also make your content more engaging and memorable.

Today’s video prospecting apps make it easy to add visual elements like branded intros, images, lower thirds, soundtracks, and annotations.

6. Add a call to action.

Clearly state the next steps you want viewers to take after watching the video. Whether it’s scheduling a call, visiting a website, or responding to the video, a compelling CTA prompts action from your prospects, helping you achieve your original purpose for the video.

With the help of today’s prospecting software, you can easily embed CTA buttons, forms, surveys, and booking links directly into your videos and landing pages.

Frequently asked questions

Is video prospecting effective?

Yes, multiple studies have found that video prospecting is more effective at engaging prospects than purely text-based email outreach. Vidyard found that 66% of viewers watch a complete sales video if it’s under 60 seconds.

How long should a prospecting video be?

Email marketing giant Mailchimp recommends keeping prospecting videos to between 30 and 60 seconds, stating that short clips drive 2.5 times more engagement than longer-form content.

Are there free video prospecting tools?

Many of the top video prospecting platforms come with free plans, though they will usually add their own watermark. Some tools with free plans include Hippo Video, Dubb, Bonjoro, and Vidyard.

Closing thoughts

Video prospecting software is an invaluable asset for the modern sales team, providing a better way to make meaningful connections with prospects and customers when compared to traditional email outreach. From personalizing outreach at scale to providing detailed analytics, these tools will help your team streamline the sales process and get more out of your prospecting efforts.