11 Best Etsy SEO Tools (Free & Paid) for Keyword Research
If you’re aiming to boost your Etsy shop’s visibility and increase sales, optimizing your SEO should be a top priority. Good SEO practices can help your shop appear more frequently and prominently in Etsy’s search results, driving more traffic to your listings.
Today’s best Etsy SEO tools come packed with useful features that can take a lot of the guesswork out of this task, giving you a major competitive edge. From keyword research to analytics, these tools will give you the insights you need to optimize your listings effectively and grow your business.
If you’re a new seller, be sure to check out our post about how to get more sales on Etsy, where Melanie shares her firsthand experience on how she made 1000 sales in her first six months.
This post may contain affiliate links. See my disclosure for more info.
What are the best Etsy SEO tools?
Our top picks for the best Etsy keyword research and SEO tools include:
We’ve also included some free tools you can use to get the creative juices flowing, so stick around to the end!
EtsyHunt
EtsyHunt is best known as the world’s biggest database of Etsy products, with over 48 million products and 120,000 shops currently listed on the platform.
Besides this claim to fame, EtsyHunt also offers a suite of Etsy SEO tools for helping you improve your shop’s ranking, discovering little-known best-selling products, conducting competitive and keyword research, and even tracking your orders and reviews.
Highlights
- EtsyHunt’s Etsy keyword tool shows popular tags and search terms and their category, sales rank, shipping time, etc. Get suggestions on how to optimize your listings, including how to write your titles, how to price your items, and what tags to use.
- Product research tool helps you discover the secrets of top-selling products and niches by analyzing trends in historical sales, price, reviews, and favorites.
- Shop analyzer gives you data on best-selling shops and their categories, sales, listings, tags, and reviews.
- Followup reminder tool lets you track orders and manage reviews in real time.
Pricing
EtsyHunt offers four pricing plans:
- Free: No credit card required. Limited keyword research and shop analysis tools for one user.
- Basic: $3.99 per month billed monthly.
- Pro: $19.99 per month billed monthly or $16 per month billed annually.
- Team: $59.99 per month. Includes five user seats.
Alura
Alura is an all-in-one platform with everything you need to start, manage, and grow your Etsy business.
Its product and keyword research features help you uncover winning products and improve the SEO of your Etsy listings.
You can also use Alura to automate your social media posting and email marketing, as well as manage your shop’s day-to-day operations and financial reports.
Highlights
- Keyword Finder. Alura’s Etsy keyword tool helps you find popular search phrases and the best terms to use for your listings.
- Alura Chrome extension. Research product ideas as you browse Etsy.
- Shop analyzer. Collect stats on any Etsy shop, including top-selling products, shop policies, and pricing strategy.
- Listing helper. Increase the rankings of your listings with optimization recommendations based on Etsy’s seller handbook.
- Followup reminder. Improve customer retention and boost sales with personalized followup messages.
- Financial reports (coming soon). Track business profits and Etsy fees.
- Email sender. Create branded email marketing campaigns in minutes and send personalized emails based on customer actions for every stage of the marketing funnel.
- Post automator (coming soon). Automatically promote your Etsy listings on social media platforms.
Pricing
Alura’s three pricing plans include:
- Free: Includes limited product and keyword research, operations, and marketing features.
- Starter: $29.99 per month paid monthly or $19.99 per month paid annually.
- Professional: $49.99 per month paid monthly or just $29.99 per month paid annually.
Sale Samurai
Sale Samurai is an Etsy SEO tool for helping you maximize your sales. It offers features for competitive and keyword research, advanced data filtering and analysis, and one-click bulk uploading for multiple print-on-demand providers that integrate with Etsy.
Many features of Sale Samurai don’t require a connection to your Etsy account. For the features that do require access, you can opt in when prompted.
Highlights
- Keyword research. Get high-volume Etsy tags and search terms along with data like search volume, competition grade, price, shipping days, and product views.
- Analyze Etsy search results. The Sale Samurai Chrome extension lets you analyze stats right in Etsy, with advanced filters for related keywords, search volume, and competition. You can download the data you need.
- Competitive research. Monitor other sellers to uncover optimal price ranges, shipping days, views per product, and likes from shoppers.
- Automate product uploads. Quickly put your designs on hundreds of POD products that integrate with Etsy and scale your business with one-click bulk uploading.
- Sales analytics. Optimize product sales with detailed info on price spread, shipping costs, and shipping days.
Pricing
Sale Samurai has two plans, both of which gives you full access to all features of the platform:
- Monthly: $9.99 per month.
- Yearly: $99.99 per year.
eRank
eRank (formerly EtsyRank) is an Etsy SEO tool for conducting keyword and competitive research and for spotting trends and opportunities in the Etsy marketplace.
The company came about when the founder built some tools to help his wife grow her Etsy traffic and sales, which quickly made her shop a success. They run an active Facebook community for Etsy sellers that includes newbies as well as established top sellers.
You can view eRank’s complete suite of tools here.
Highlights
- Etsy keyword tools. Explore top Etsy tags and search terms and related data like price points and average search performance. Save and organize lists of your favorite keywords. Analyze historical data and trends. Compare keywords and select the best performers for your listing titles and tags.
- Listing audit. Optimize your listings according to Etsy SEO best practices.
- Rank checker and listing monitoring. See how your listings rank for specific search terms. Track whether changes you make improve a listing’s performance.
- Competition tracker. Compare your estimated daily orders with competing sellers.
- Trend buzz. Plan seasonal products based on trending product keywords.
- Traffic stats. Understand which search terms shoppers use to find you.
- Track delivery status. Identify possible mailing delays.
- Top sellers. Learn from 100 top sellers in 18 product categories.
Pricing
eRank’s pricing plans include:
- Free: No credit card required. This plan offers limited features.
- Basic: $5.99 per month.
- Pro: $9.99 per month.
- Expert: $29.99 per month.
EverBee
EverBee is a tool for finding the best products to sell on Etsy. It’s designed to be very easy to use even for people who aren’t very tech savvy. To start using EverBee, you just install the free Chrome extension and connect to your Etsy account.
Highlights
- Product research. Find the top-searched keywords and most in-demand products on Etsy. Discover and replicate what’s working for competing sellers.
- Spy on competitors. Analyze and copy your competitors’ listing tags.
- Revenue analytics. See monthly revenue for tons of listings across all categories. Filter products by monthly sales and revenue.
Pricing
EverBee has three plans:
- Hobby: This no-credit-card free plan gives you 10 analytics searches per month and access to Etsy tags and revenue analytics.
- Pro: $7.99 per month.
- Growth: $29.99 per month.
Koalanda
Koalanda is an all-in-one platform for running your Etsy shop. It includes tools for product and keyword research, SEO, competitive analysis, and automation.
The company’s aim is to provide sellers the same comprehensive set of data and tools that established e-commerce companies have access to, while providing a user-friendly platform.
Koalanda’s main source of data is real statistics sourced via the Etsy API. Their advanced statistical and machine learning algorithms produce highly accurate (90-100%) proprietary metrics. Data is refreshed daily, hourly, or even in real time.
You can link up to five of your shops to one Koalanda account for no extra cost.
Highlights
- Keyword research. Includes advanced filters, keyword lists, and a useful Search Score. Plus, no usage restrictions.
- Market and competitive research. View the keywords and sales data of an unlimited number of competing sellers. Create lists of your findings.
- SEO optimization. Get notified of SEO issues in your listings and easily fix them in the listing editor. Keep track of your edits and optionally restore previous listing versions.
- Search Score. This proprietary metric combines three important keyword metrics: Etsy search volume, CTR, and engagement (i.e., how often people add to cart or buy). The higher the score, the more valuable the keyword.
Pricing
All paid Koalanda plans give you full access to all the tools, with no usage limits. The four plans are as follows:
- Free: No credit card required. Restricted usage for a limited set of features.
- Monthly: $11.99.
- Quarterly: $9.99 per month (billed every three months as $29.97).
- Yearly: $5.99 per month (billed every year as $71.88).
Koalanda also offers a 14-day no-credit-card free trial that gives you full access to their suite of tools, with no limitations.
What is the best free Etsy keyword tool?
The following free Etsy SEO tools can help you brainstorm keywords for new products or your existing listings. Note that free tools tend to be limited in terms of data accuracy, features, and usage limits.
If you need more accurate or detailed data, consider signing up for the free trial of one of the premium products recommended in our list above.
Keyword Tool Dominator
Keyword Tool Dominator has free keyword tools for Etsy, Amazon, eBay, YouTube, Google, Bing, Home Depot, and Walmart. The free versions of the tool give you two free lookups in a 24-hour period.
If you need more searches, you’ll need to purchase the Etsy keyword tool for a one-time payment of $9.57. You can also purchase the entire bundle of tools for all the different platforms for $29.37. The paid tools require the Keyword Tool Dominator Chrome extension.
Merch Titans
Merch Titans is a marketing and product research service for the Merch by Amazon print-on-demand platform.
Their free Etsy Tag Generator produces a list of top tags from best-selling products. You can sort your results by relevancy and easily copy and paste them into your Etsy account.
Keywords Everywhere
Keywords Everywhere used to be a freemium Chrome extension, but they’re now a paid tool. However, the cost for credits is still very low, so I’ve included the tool here in the free section.
As you browse the web, the extension gives you data and metrics like search volume, cost per click, AdWords competition, historical trends, and People Also Search terms. It works for platforms like Etsy, eBay, Amazon, YouTube, Google, and Bing.
I’ve been using Keywords Everywhere for years to do keyword research for my blog, and I’m a big fan.
KeySearch
KeySearch is one of our top-recommended affordable and accurate keyword and competitive research tools for affiliate marketers, bloggers, and businesses. Their paid plans include a rank tracker, backlink checker, site audit tool, AI writing credits, and more.
Their free Etsy Keyword Tool and Tag Generator gives you limited keyword suggestions and search volume. To check the SEO competition, you’ll need to sign up for a KeySearch account.
Google Keyword Planner
Google Keyword Planner is Google’s free tool designed for use with Google Ads, but SEOs have been using it for years (naturally!). It provides info on Google search volume, advertiser competition, and seasonal trends.
You can find tutorials on YouTube of how to use Keyword Planner to help you grow your Etsy business.
Etsy search bar
A final tool worth mentioning is Etsy’s own search bar. Its autocomplete function can give you valuable insight into the most popular search terms for your products.
As you start typing one of your keywords, Etsy will suggest commonly searched phrases that you can create new products for or incorporate into your existing listings.
What is an Etsy SEO tool and how does it work?
Etsy SEO tools are third-party apps or software designed to help sellers optimize their product listings for Etsy’s search algorithm, improving their shop’s visibility and rankings on the platform.
These tools provide a variety of data, such as keyword and tag metrics, listing optimization suggestions, rank tracking, and competitive and trend analysis.
Many of these tools source data directly via Etsy’s platform by connecting to its API. That said, it’s important to know that Etsy doesn’t disclose certain types of data, including keyword and tag volume or detailed sales data for individual shops.
Therefore, these SEO tools use proprietary algorithms that estimate specific metrics based on publicly available data, such as:
- Total sales (listed on the shop’s page)
- Listing information, including price, reviews, and age
- Overall product ranking and visibility
Some tools may also use the Google Ads API, which includes Google Keyword Planner data, to provide insights into search volumes and trends. However, keep in mind that, although useful, this data doesn’t perfectly reflect shopper behavior on Etsy itself.
When using Etsy keyword tools, it’s important to remember that much of the data provided are educated guesses and should be used as a general guide.
How does Etsy’s search engine algorithm work?
Etsy’s search algorithm is designed to connect shoppers with the most relevant products. While the inner workings of the algorithm – such as the exact weighting given to each ranking factor – aren’t disclosed for obvious reasons, Etsy has shared some of the main factors that it considers.
To summarize the official documentation, these factors include:
- Tag and title relevancy. Etsy’s search results prioritize items that include a buyer’s search phrase in both their tags and titles, with a stronger emphasis on exact phrase matches, and tags or titles that feature these words at the start.
- Item attribute relevancy. The inclusion of accurate and descriptive attributes in your listing enhances its relevance, augmenting its exposure to potential buyers while they search on the platform.
- Listing quality. Etsy’s algorithm evaluates the performance of each item in search results, including buyer interaction such as clicks, favorites, or purchases, to rate its quality and determine its ongoing placement in search results.
- Customer and market experience. The overall user experience a shop provides – from customer service to adherence to Etsy’s policies – contributes to its search placement. Shops with lots of good reviews and comprehensive “About” and “Policy” sections are more likely to rank higher.
- Recency. To provide shoppers with a dynamic and up-to-date shopping experience, the search algorithm considers the recency of an item’s listing or re-listing.
- Shop and buyer location. Etsy prioritizes local sellers in search results for buyers based in the EU, Australia, and Canada, enhancing the visibility of domestic and regional items. However, regional laws and restrictions can lead to the suppression of certain listings in specific locations.
The documentation also states that sellers have substantial control over their products’ visibility, which ought to come as happy news to anyone reading this article!
How do I increase SEO for my Etsy shop?
There are several tactics you can apply to improve your search engine optimization on Etsy, both directly and indirectly. Here are some of the most important ones:
- Include relevant keywords in your product titles, tags, descriptions, and shop sections
- Use your most important keywords early on in each field
- Use all 13 tags allowed for each product
- Use high-quality product images
- Frequently update your shop’s listings and regularly add new products
- If possible, introduce faster shipping and processing times or offer free shipping
- Obtain as many positive reviews as you can
- Promote your shop via external channels, such as your website or blog, social media profiles, and email newsletter
- Build backlinks to your shop page
- Use third-party Etsy SEO tools like the ones recommended in this list
Final thoughts
In this post we covered some of the best Etsy SEO tools for improving your shop’s rankings and boosting your sales. Each tool offers its own useful set of features for improving your shop’s SEO and growing your business.
That said, try not to get distracted by all the bells and whistles. Pick one or two tools that do a good job of the basics, take consistent and deliberate action, and – within a few weeks or months – you’ll not only see an improvement in your Etsy search rankings but also in customer feedback. Keep it up, and watch your business flourish!
