5 Best AI Copywriting Software and Tools

With the rise of ChatGPT, artificial intelligence is taking the online world by storm – and, naturally, marketers and business owners are finding brilliant ways to profit off this rapidly advancing technology. In this post, we cover the best AI copywriting software for creating marketing and sales content, from Facebook ads to full-length sales pages and video scripts for sales prospecting.

What are the best AI copywriting software, tools, and apps?

For this list, we picked the best-loved tools based on TrustPilot, G2, and Reddit reviews and feedback. Also, this post focuses on AI writing tools that are trained in creating high-converting marketing and sales copy (as opposed to just general content). The final contenders are:

• Jasper
• Writesonic
• Copy.ai
• Writecream
• Rytr

Jasper

Jasper AI is the top-used AI copywriting tool for good reason: It understands an infinite number of commands and has a ton of features, a huge active community, excellent support, and detailed tutorials to help new users get the most out of the tool. (Learning how to get AI software to write what you want is tricky at first but becomes easy once you get the hang of it!)

Jasper is a favorite with affiliate marketers, digital agencies, and sales and marketing teams, as he’s trained in direct-response copywriting techniques. Plus, unlike many AI writing tools, Jasper can create both long-form and short-form content.

The software offers 50+ templates for different use cases. You can also use a “recipe” (a prebuilt workflow) created by another Jasper community member – or even create your own recipes!

Jasper Chat, Jasper’s conversational AI chatbot, comes with all plans and is a great alternative to OpenAI’s ChatGPT. (In fact, OpenAI is a Jasper partner, and Jasper uses the GPT 3.5 language model, among others.)

If you’re new to how AI writing assistants work, check out the video below for a quick explanation using Jasper’s Boss Mode plan.

Highlights

• Choose from 50+ templates to create any type of content, including blog posts, website copy, marketing emails, Facebook Ads, YouTube video scripts, product descriptions, and social media posts
• Integrate with Surfer SEO so you can create content 10x faster and optimize it at the same time
• Use the Jasper Chrome extension to create content directly in social media platforms
• Create amazing, original, royalty-free art for ads, landing pages, blog posts, social media, and more
• Write content in 29+ languages
• Create unique, plagiarism-free content designed to convert
• Generate content for platforms like Shopify, Amazon, Etsy, Facebook, LinkedIn, Instagram, and Twitter

Pricing

Jasper’s Boss Mode subscription starts at $49 per month for the annual plan (or $59 billed monthly) and gives you full access to all the templates, the document editor, Jasper Commands, and the ability to create full-length content. Jasper’s Boss Mode is one of our top-recommended AI-powered affiliate marketing tools.

If you only need to create short-form content, Jasper offers a cheaper Starter plan at $29 per month.

Use this link to get 10,000 free Jasper credits and give Boss Mode a shot!

Writesonic

Writesonic is an up-and-coming contender for the best AI copywriting software. The AI has a number of sophisticated copywriting tools in its arsenal, including the ability to write feature-to-benefit, AIDA framework, and pain-agitate-solutions copy.

It can also help you generate the copy and code for complete landing pages, making it an all-in-one supertool for marketing teams, entrepreneurs, and e-commerce stores.

The AI is trained by high-converting copy from major brands. It can write ads for Google and the major social platforms, YouTube titles and descriptions, LinkedIn posts, social media content, press releases, landing pages, product copy, Quora answers, blog posts, real estate listings, sales emails, and more.

ChatSonic AI is Writesonic’s ChatGPT app for Android (iOS app coming soon!). ChatSonic is a conversational AI chatbot powered by machine learning and NLP, as well as the Google Knowledge Graph. Unlike ChatGPT, ChatSonic has access to the latest content. You can use it to generate written copy and AI art wherever you happen to be.

Highlights

• Choose from over 100 AI writing templates
• Generate high-converting landing pages
• Get access to ChatSonic, a ChatGPT-like chatbot
• Rewrite complete articles
• Integrate with Zapier for full-scale automation
• Write in over 25 languages
• Export your copy to WordPress in one click
• Integrate with Surfer SEO, one of our top-recommended DIY SEO tools
• Use advanced AI editing tools like Shortener, Paraphraser, and Expander
• Create long-form SEO-optimized blog posts in 10 seconds using Instant Article Writer tool
• Other features include Listicle Ideas, Startup Ideas, and Product Names generators
• Summarize and repurpose content with Article Summarizer feature

Pricing

Writesonic offers plans on a sliding scale depending on the quality of the AI (premium, good, average, or economy) and the number of words you need per month. You can mix and match quality levels as needed.

The “good” quality plan starts at as low as $19 per month for 47,500 words, or just $12.67 per month if you choose the annual plan. This makes WriteSonic one of the most affordable AI copywriting tools on our list.

The no-credit-card free trial gives you 6,250 words and access to ChatSonic, WriteSonic’s ChatGPT-like chatbot.

Copy.ai

Copy.ai is without a doubt one of the top AI copywriting assistants on the market today, used by the likes of Microsoft, eBay, and Nestle. It’s powered by GPT-3, an OpenAI language generation model.

The AI software can write blog posts, website copy, social posts, e-commerce content, emails, ads, and a variety of other sales and marketing copy.

I recently took Copy.ai for a spin and got a kick out of the results. We’ve included it in our list of AI social media post generators (you can see the results it generated for me in that post).

Highlights

• Over 90 templates and other copywriting tools
• Generate infinite versions of copy for each campaign and choose your favourites
• Rewriter tool included
• Generate high-performing topic ideas using Keyword Generator tool
• Choose your writing tone and even emulate specific celebs’ speaking styles

Pricing

Copy.ai costs just $36 per month for an annual plan, or $49 when billed monthly. This gives you unlimited words and five user seats, which is a huge value for your money if you produce lots of content on a monthly basis.

Copy.ai also has an awesome free no-credit-card plan that lets you generate 2000 words per month.

Writecream

Writecream is a suite of AI writing tools for creating marketing and sales content, including cold emails, LinkedIn outreach, blog posts, Facebook and Google ads, headlines, SEO meta descriptions, YouTube video scripts, social media post captions, Quora answers, and more.

The software is trained in copywriting techniques and concepts such as feature-to-benefit, before-after-bridge, pain-agitate-solution, and value proposition. It can also create LinkedIn connection requests and InMails, as well as backlink outreach emails, that are customized to your prospects.

Plus, it can also generate AI art and audio voice overs!

ChatGenie, WriteCream’s smart AI assistant, is like using ChatGPT – only better, because it has access to all the latest news in Google search and you can use it with iOS and Android using the mobile app. Plus, it doesn’t limit or restrict usage like ChatGPT, which always has a huge waiting list.

See a demo of WriteCream’s ChatGenie below.

Highlights

• Create AI-generated text, audio, and art
• WriteCream’s ChatGenie smart assistant uses ChatGPT 2.0, plus has access to Google search and apps for iOS and Android
• Over 75 languages supported
• Includes One-Click Article Writer
• Use AI editing tools to paraphrase, summarize, expand, and rewrite
• Create outreach copy customized to prospects
• 45+ content templates
• Turn blog posts into podcasts or YouTube voiceovers (over 40 AI voices available)
• Generate copy directly into WordPress, Google Docs, and more with WriteCream’s browser extension

Pricing

Writecream’s Standard plan gives you about 400,000 characters’ worth of content for $49 per month. The Extended plan cost $69 per month and gives you approximately 1,500,000 characters of content.

The Free Forever plan gives you about 40,000 characters per month, including access to all templates, tools, and features.

Rytr

Rytr is a rising star in the AI copywriting software space, with rave reviews on G2 and TrustPilot. Among Rytr’s fans are companies like IKEA, Adidas, Ford, and Dell.

You can use Rytr to create landing page and website copy, product descriptions, tagline and headlines, emails, blog posts, social media content, product reviews, and so on.

The software is trained in proven copywriting formulas like PAS and AIDA and can create a 1000-word piece of content in around 15 minutes.

Highlights

• Choose from 40+ use cases and templates
• Over 30 languages supported
• Write in 20+ tones of voice
• Rephrase or shorten content
• Have Rytr improve the grammar in existing content
• Write directly into your favorite apps, including Gmail, Word, Google Docs, WordPress, and social media, using the browser extension

Pricing

Rytr’s lowest priced plan, the Saver plan, costs just $9 per month.

The Unlimited plan lets you write as much copy as you want for just $29 per month. This makes Rytr the most affordable AI copywriting software on this list for users who need unlimited content.

Plus, you get two months free if you sign up for the annual plan.

Rytr also offers a free plan, which lets you generate 10,000 characters per month.

What is AI copywriting?

Copywriting is the process of creating content for sales and marketing purposes. Therefore, AI copywriting is the use of AI “writing assistants,” which are trained in proven copywriting techniques, to create sales and marketing copy.

Today’s top AI writing software can create many different types of content for sales and marketing purposes, including landing pages, website copy, ads, taglines, headlines, emails, social media posts, full-length blog posts, press releases, product descriptions, video scripts, and more. (AI writing assistants can be used in combination with AI video editing software to automate much of the video production process, including upscaling low-quality video.)

Typical customers of AI copywriting software include:

• Marketing and sales teams who want to scale their content production process
• Business owners and entrepreneurs who want to cut costs on content creation
• Affiliate marketers who want to automate their affiliate marketing workflow

How can you use AI for writing copy?

To use AI copywriting tools, you’ll need to provide some instructions to the tool about the kind of content you want to write. It takes a bit of practice to get the hang of it, but putting in the effort will save you tons of time on creating content in the future.

Plus, many AI apps come with content briefs and templates that help you generate certain types of content, such as a full-length blog post or a Facebook ad.

In addition to helping you write copy faster, today’s AI software can help you generate new content ideas, optimize content according to SEO best practices, revise or rephrase previously written copy, and even customize outreach emails according to your prospects’ interests.

Some AI writing tools can also generate full landing pages, original art, or audio voice overs for video content.

(To generate videos from your blog posts, check out our top-recommended AI video makers.)

What are the best free AI writing tools and copywriting generators?

Some of the top AI writing software that offer free monthly plans include:

• Copy.ai (2000 words per month)
• Writecream (around 40,000 characters per month)
• Rytr (10,000 characters per month)

Will AI replace copywriters?

Many businesses, and even some forward-thinking copywriters, are incorporating AI tools into their writing process to cut costs and automate repetitive tasks such as landing page creation.

Because there’s a learning curve involved in generating the best output possible, AI has not yet replaced the demand for real copywriters. That said, as artificial intelligence and natural language processing (NLP) technology become more sophisticated, we can expect the copywriter’s role to change in some ways. For instance, copywriters may choose to offer consulting services that can’t as easily be replicated by an AI tool.

ChatGPT vs. Jasper AI – which tool is better?

There’s no question about it, ChatGPT it is an amazing tool. However, it’s got significant downsides:

• Currently, there are so many people trying to use the app that it’s giving capacity errors and there’s a long waiting list.

• It isn’t up to date with the latest news. In fact, it’s months or years behind.

• To use the ChatGPT chatbot, you have to create an account on OpenAI. There’s no official iOS or Android app yet, so you can’t use it on the go – or in your favorite apps, for that matter.

• OpenAI plans to revert to a paid model in the future, so ChatGPT will no longer be free.

Compared to ChatGPT, paid AI writing tools like Jasper solve the above problems and contain many advanced marketing features. This makes them a better choice than ChatGPT for marketers and business owners who are serious about content creation.

Wrapping up

The written word is the currency of the Internet, and AI copywriting software continues to evolve to meet the need for quality writing. This is exciting news for AI marketers, entrepreneurs, and anyone else who wants to scale, automate, or cut costs in their business.